In a recent development, the Indian government has announced new regulations for e-commerce companies operating in the country. The new rules aim to tighten control over the sector and ensure fair competition. Under the new guidelines, e-commerce firms like Amazon and Flipkart will not be allowed to sell products from companies in which they have an equity interest. Additionally, these platforms will be required to provide more transparency in their operations, including disclosing the source of their products and any discounts or promotions offered. The move comes after complaints from small traders and retailers about unfair practices by e-commerce giants. The government hopes that these new regulations will create a level playing field for all players in the market. Industry experts believe that the new rules could have a significant impact on how e-commerce companies conduct their business in India. It remains to be seen how these regulations will be implemented and what effects they will have on the e-commerce landscape in the country. Stay tuned for more updates on this developing story.