The United States government is currently in talks with India to negotiate trade agreements that could potentially open up the Indian ecommerce market to major online retailers like Amazon and Walmart. A recent report from the Financial Times indicates that the US administration is pushing for full market access for these companies in India, as part of efforts to address perceived non-tariff barriers in the sector. These barriers include restrictions on foreign ecommerce players and product inspections that hinder the growth of American businesses in the Indian market. The discussions between the two countries come at a crucial time when there is uncertainty around potential tariff increases and trade policies. By seeking to eliminate these barriers, the US aims to create a more conducive environment for American ecommerce giants to operate and expand their presence in India’s rapidly growing online retail landscape.