In a recent development, the Indian government has announced new regulations for e-commerce platforms operating in the country. The new rules aim to tighten control over how these platforms operate, with a focus on ensuring fair competition and protecting consumer rights. Under the new guidelines, e-commerce companies will be required to provide detailed information about the products they are selling, including country of origin and seller details. They will also need to establish mechanisms for addressing consumer complaints and ensuring the authenticity of products sold on their platforms. Additionally, the government has prohibited flash sales on e-commerce websites, a move aimed at preventing predatory pricing practices. These regulations come at a time when e-commerce in India is experiencing rapid growth, with more and more consumers turning to online platforms for their shopping needs. The new rules are expected to level the playing field for small businesses and brick-and-mortar retailers, who have long raised concerns about unfair practices by e-commerce giants. Overall, the aim of these regulations is to create a more transparent and competitive e-commerce environment in India.