Air Canada has been fined a substantial $10 million by the Quebec Court of Appeal for the practice of overcharging passengers. The lawsuit uncovered that the airline was including undisclosed taxes and fees in the advertised ticket prices, leading to customers paying more than they were initially informed. Justice Harvie strongly condemned Air Canada’s actions, stating that their “ignorance and laxity” demonstrated a focus on profits rather than respecting consumer rights. This ruling emphasizes the importance of transparent pricing in the airline industry, emphasizing the necessity for all costs to be visible and upfront to customers right from the beginning. The penalty serves as a reminder to airlines operating in India to adhere to fair pricing practices and prioritize consumer trust.