Binance, the world’s largest cryptocurrency exchange by trading volume, has recently launched Fund Accounts, a new fund management solution aimed at simplifying asset management for portfolio managers. This tool is commonly used by traditional asset managers and brokerage firms to consolidate client assets and streamline portfolio management processes. Fund Accounts allow portfolio managers to consolidate externally-raised investor assets into one or multiple omnibus accounts, reducing operational complexity and enabling more efficient trading execution. To use this new program, fund managers must be eligible and need to contact their Binance VIP representative for more information. They and their investors must also pass Know Your Customer and Know Your Business requirements and be licensed or exempted in their jurisdictions to use the Fund Accounts product. This move by Binance highlights the increasing sophistication of institutional tools in the digital asset space, as traditional finance solutions merge with cryptocurrency. The launch of Bitcoin exchange-traded funds, the rise of real-world asset tokenization, and attractive yield opportunities in onchain lending are driving institutional investors into the crypto space. Blockchain companies are also working to provide institutional trading solutions to crypto-native users. For instance, onchain trading infrastructure provider Theo recently raised $20 million to expand its institutional-grade trading platform for retail investors. This trend underscores the growing institutional involvement in the cryptocurrency market.