In a strategic move to bolster its presence in the digital payments sector in India, Amazon has injected a significant sum of Rs 350 crore into Amazon Pay India. This substantial investment aims to solidify Amazon’s position in the market, even as its UPI ranking has slipped to eighth place. The infusion of capital into Amazon Pay India follows a series of previous investments and acquisitions in the fintech space. The move comes at a time when competitors like Flipkart’s Super.money are also seeking new funding opportunities to expand their reach and offerings in the digital payments landscape. With the digital payments market in India experiencing rapid growth and evolving consumer preferences, Amazon’s latest investment underscores its commitment to capturing a larger share of this burgeoning sector. Stay tuned for more updates on how Amazon Pay India navigates the competitive fintech landscape and innovates to meet the changing needs of Indian consumers.