The recent Pahalgam terror attack in Kashmir, where 26 Hindu tourists were brutally killed, has once again highlighted the biased language used by the global media when reporting such incidents. Instead of labeling the perpetrators as terrorists or jihadists, they often refer to them as “gunmen” or “militants,” downplaying the severity of the situation. This selective choice of words not only diminishes the gravity of the attack but also fails to accurately portray the true nature of terrorism. The victims, in this case, were identified by their religion and even by their inability to recite Islamic prayers, yet the media’s reluctance to call it what it is – terrorism – is concerning. The reluctance to use the appropriate terminology raises questions about journalistic integrity and the true representation of events. The choice of words in reporting such incidents is crucial as it shapes public perception and understanding of the situation. It is essential for the media to accurately and objectively report acts of terrorism, irrespective of the identity of the victims and perpetrators. By using neutral and precise language, the media can fulfill its duty of informing the public accurately and ethically.