Despite the record-high gold prices, jewelers in India are optimistic about robust demand this Akshaya Tritiya, fueled by the availability of lighter and more affordable ornaments. With the festive occasion known for a significant increase in gold buying, the industry is introducing a variety of designs to suit different budget preferences. Consumers are expected to flock to jewelry stores to make their purchases on this auspicious day, taking advantage of the diverse options available to them. This year, Akshaya Tritiya falls at a time when the gold market is witnessing unprecedented prices, but that doesn’t seem to deter buyers who are keen on making their traditional purchases. The adaptability of the jewelers in offering more pocket-friendly choices is likely to drive sales and keep the momentum going during this important festival. As the country gears up to celebrate Akshaya Tritiya, the jewelry sector is gearing up to meet the demand with innovative designs and attractive pricing strategies to entice customers. With a focus on providing value for money options, jewelers are optimistic about the positive response from consumers looking to invest in gold on this auspicious day.