Despite the record-breaking surge in gold prices, jewelers in India are optimistic about robust demand this Akshaya Tritiya, thanks to the availability of lighter and more affordable ornaments. The industry is gearing up to meet the diverse budget needs of customers by offering a wide range of designs. Akshaya Tritiya, an auspicious occasion known for its association with gold purchases, typically witnesses a significant uptick in sales. This year, with the economic uncertainties caused by the pandemic, consumers are expected to opt for more budget-friendly options while still celebrating the tradition of buying gold on this auspicious day. In anticipation of this trend, jewelers are focusing on creating a variety of designs that cater to different price points. As the festive season approaches, customers are likely to explore options that not only align with their preferences but also suit their budgets. The adaptability of the jewelry industry in India is evident as it continues to innovate and introduce new collections to attract customers during this important festival. With the combination of tradition and affordability, jewelers are hopeful that they will see a positive response from buyers looking to make a gold purchase on Akshaya Tritiya.