In the midst of global market challenges, India emerges as a standout market for consumer goods companies, with a significant uptick in rural markets despite sluggish urban demand. Leaders in the industry such as Unilever and P&G are viewing India as a key driver for growth, particularly in the premium products segment. Companies like Pernod Ricard and Heineken are experiencing robust demand in the Indian market. The overall sentiment among consumer goods firms remains optimistic about India’s growth trajectory in the current fiscal year.