Global consumer giants are turning their focus towards India as a crucial growth market amidst challenges in developed markets like the United States. Companies like P&G, Reckitt, and PepsiCo are witnessing consistent consumption patterns in India, attributed to government incentives, tax benefits, and a growing preference for branded goods. The Indian market’s attractiveness lies in its vast consumer base, increasing disposable income, and a shift towards quality products. P&G, Reckitt, and PepsiCo are leveraging these factors to expand their presence and tap into the lucrative opportunities offered by the Indian consumer market. With a favorable regulatory environment and a growing middle class, India has emerged as a strategic market for global consumer giants looking to drive growth and boost their bottom line.