Global consumer giants are turning to India as a crucial growth market amidst challenges in the US and other developed regions. P&G, Reckitt, and PepsiCo are among the companies witnessing robust consumption in India, thanks to government incentives, tax benefits, and a rising preference for branded items. The Indian market presents a lucrative opportunity for these multinational corporations, with a large population and increasing disposable income driving demand for consumer goods. With a focus on innovation, localization, and digital marketing strategies, these companies are aiming to capitalize on the growing consumer base in India. The favorable regulatory environment and evolving consumer preferences are further fueling the growth prospects for these global players in the Indian market.