The Indian government has announced a new initiative to boost the country’s economy through the “Atmanirbhar Bharat” campaign. This initiative aims to promote self-reliance and reduce dependency on imports, especially in key sectors like manufacturing, agriculture, and technology. The campaign includes various measures such as providing incentives to domestic businesses, promoting indigenous products, and encouraging innovation and entrepreneurship. Prime Minister Narendra Modi has emphasized the importance of reducing reliance on foreign goods and increasing the production of goods made in India. The government has also launched schemes such as “Make in India” to attract foreign investment and boost local manufacturing. The “Atmanirbhar Bharat” campaign is seen as a step towards making India a global manufacturing hub and creating more job opportunities for its citizens. With the ongoing COVID-19 pandemic affecting the global supply chains, the need for self-reliance has become even more apparent. By promoting domestic production and consumption, the government hopes to strengthen the Indian economy and reduce its vulnerabilities to external shocks. The success of the “Atmanirbhar Bharat” campaign will depend on the effective implementation of policies and the active participation of businesses and consumers in supporting local products. As India moves towards self-reliance, it is expected to emerge as a stronger and more resilient economy in the post-pandemic world.