Jewellery retailers in India are gearing up for the auspicious occasion of Akshaya Tritiya by offering attractive discounts on making charges and gold prices, despite the current high rates of the precious metal. Leading brands such as Tanishq and Senco Gold are luring customers with special deals and promotions to make the most of this festive season. This move comes at a time when experts are emphasizing gold’s status as a safe-haven investment, especially in the face of global economic uncertainties. With the traditional belief that purchases made on Akshaya Tritiya bring good luck and prosperity, Indian consumers are now presented with the added incentive of cost savings and discounts. As the demand for gold remains strong in India due to cultural and religious sentiments attached to it, retailers are optimistic about attracting a large number of buyers during this period. Whether it’s for investment purposes or as a symbol of tradition and celebration, gold continues to hold a special place in the hearts of Indians. So, as the festive spirit grips the nation, jewellery retailers are leaving no stone unturned to make Akshaya Tritiya a truly golden opportunity for all.