Trump Media and Technology Group, the social media conglomerate backed by former US President Donald Trump, is contemplating the integration of a crypto token and wallet into its video streaming platform, Truth+. CEO Devin Nunes mentioned in a letter to shareholders that they are exploring the introduction of a utility token within a Truth digital wallet for subscription payments and other services within the Truth ecosystem. This move aligns with Trump Media’s plan to establish a rewards program across its platforms, including Truth Social and Truth.Fi. The company had hinted at a crypto payments venture last year and filed a trademark application for digital wallet software to support crypto payments on Truth.Fi. Truth+ was launched in October, catering primarily to a politically conservative audience. Trump Media also partnered with Crypto.com and Yorkville America Digital to introduce exchange-traded funds (ETFs) focused on American-made crypto and stocks on Truth.Fi. Moreover, the company intends to invest up to $250 million in Bitcoin and other crypto assets, to be managed by Charles Schwab. However, the potential launch of a Trump Media utility token raises concerns about conflicts of interest given the former president’s involvement in crypto-related ventures. Despite transferring his stake into a trust, Trump’s ties to World Liberty Financial as its “Chief Crypto Advocate” have drawn criticism, with concerns raised about policy influence benefiting the Trump family-owned firm. The controversial launch of Official Trump (TRUMP) memecoin further fueled scrutiny about potential conflicts of interest and insider trading.