Onchain social network Zora, known for enabling artists and musicians to monetize their content, faced backlash after the launch of its ZORA token. The token experienced a sharp price drop post-launch, leading to user dissatisfaction. This incident reflects a broader decline in interest in blockchain tools like NFTs for creators. Despite this, some believe that the ZORA token mishap doesn’t signify the end of the creator-driven NFT model but rather a shift in perspectives within the creator economy. The controversy surrounding the ZORA token launch included delayed announcements, price fluctuations, and concerns over tokenomics. However, some users found value in the platform despite the criticism. The shift from NFTs to memecoins has been observed in the creator economy, with Zora adopting a content coin model. This move has garnered mixed reactions but signifies a change in how creators monetize their work. The decline in NFT sales and a shift in focus from speculation to cultural value have contributed to creators exploring new ways to leverage blockchain technology. Despite challenges, creators and builders remain optimistic about blockchain’s potential in the creator economy, emphasizing the need for user-friendly applications. The evolving landscape of the creator economy underscores the importance of artist autonomy and innovation in navigating future challenges.