In a recent development, the Indian government has announced new regulations for e-commerce platforms operating in the country. The new rules aim to create a level playing field for all e-commerce players and ensure fair competition in the market. Under these regulations, e-commerce companies will be required to display the country of origin on their products. This move is seen as a step towards promoting Make in India products and boosting domestic manufacturing. In addition to this, e-commerce platforms will also need to provide a grievance redressal mechanism for consumers. This will help in addressing any issues or complaints that customers may have while shopping online. The government has also mandated that e-commerce platforms must not influence the prices of products directly or indirectly. This is to prevent any unfair practices that could harm consumers or small businesses. These new regulations are expected to bring more transparency and accountability to the e-commerce sector in India. Industry experts believe that these rules will help in creating a more competitive and consumer-friendly environment. E-commerce giants like Amazon and Flipkart are expected to comply with these regulations to continue operating in the Indian market. Overall, these new rules are aimed at promoting fair competition, protecting consumer rights, and boosting domestic manufacturing in India.