Méliuz, a fintech firm in Brazil, has made history by becoming the first publicly-traded Bitcoin treasury company in the country. Following shareholder approval, the executive chairman, Israel Salmen, announced that the company has purchased $28.4 million worth of Bitcoin, adding to its existing stack. The firm acquired 274.52 Bitcoin at an average price of $103,604, resulting in a 600% yield. With this latest purchase, Méliuz now holds 320.3 Bitcoin valued at over $33 million, in addition to the initial purchase of 45.73 Bitcoin in March. The company plans to accumulate Bitcoin in a shareholder-friendly manner using various financial instruments to maximize the amount of Bitcoin per share. According to Salmen, Méliuz is the first Bitcoin treasury company in Latin America, integrating Bitcoin investments into its business strategy. The e-commerce platform MercadoLibre holds more Bitcoin than Méliuz, with over 570 Bitcoin worth $59.2 million. Méliuz has experienced significant growth in its stock value since its first Bitcoin purchase, increasing by more than 117% on the Brasil Bolsa Balcao. The company’s market cap now exceeds $128 million. Méliuz is renowned for its cashback program, catering to over 30 million users in Brazil.