In response to tariff fluctuations impacting businesses, executives like Ridhima Kahn, VP of Business Development at Dapper Labs, are recognizing the potential of digital markets powered by blockchain technology. This shift is driven by the need to engage fan bases and generate revenue amid uncertain physical costs. Brands such as NBA, NFL, and Disney are exploring digital collectibles to interact with fans globally. Flow, for instance, offers NFTs tied to sports highlights, enhancing the fan experience. The rise of digital merchandise is also fueled by the increasing globalization of fan bases, making online platforms more accessible for collectibles. NFT sales are on the rise, indicating a growing interest in blockchain beyond just NFTs. With enhanced onramping technology, the user experience has improved, attracting more users to the blockchain space. Established blockchain regulations have instilled confidence in well-known brands, leading to increased adoption of digital goods. By leveraging blockchain technology, companies ensure personalized and valuable fan experiences. As the market evolves, brands are expected to further engage with fans in digital spaces, offering utility and value to drive success in the digital and physical worlds.