(BIFFes) despite being a brand ambassador for the event. Ganiga expressed disappointment that Mandanna did not show up for the festival’s opening ceremony, stating that as the brand ambassador, her presence was expected and important. The MLA emphasized the significance of celebrities fulfilling their commitments and responsibilities, especially when they hold such positions. He also mentioned that Mandanna’s absence was noticed by many attendees and fans, suggesting that it had a negative impact on the event. The actress has yet to respond to these comments. This incident has sparked discussions about the obligations of brand ambassadors and the importance of upholding commitments in the entertainment industry. Mandanna, a popular actress in the South Indian film industry, has a significant following and her presence at events can draw a large audience. It remains to be seen how this incident will affect her reputation and future engagements. The BIFFes is a prestigious film festival that showcases a wide range of national and international films, and having a brand ambassador like Mandanna would have undoubtedly added to the event’s glamour and appeal. The incident has drawn attention to the responsibilities that come with being a brand ambassador and the expectations that the public and organizers have from celebrities in such roles. Ganiga’s remarks have brought this issue to the forefront and have sparked a debate on professionalism in the entertainment industry.