(BIFFes). Ganiga criticized Mandanna for skipping the prestigious event in the city where she started her career in the Kannada film industry. The MLA emphasized the importance of celebrities participating in such cultural events to encourage and support the local film industry. Mandanna, who has gained immense popularity in the South Indian film industry, was noticeably absent from the festival, which showcases a wide range of national and international films. Ganiga’s comments have sparked a debate on social media, with many questioning the actress’s absence and calling for more active involvement from popular personalities in promoting regional cinema. The incident has also highlighted the ongoing discussion about the responsibilities of celebrities towards the industry that has contributed to their success. As celebrities like Mandanna enjoy a massive fan following, their presence at events like BIFFes can help boost the visibility and credibility of such initiatives. The MLA’s statement serves as a reminder to public figures about their role in supporting and promoting local cultural events. With the growing influence of social media and celebrity culture in India, the involvement of popular personalities like Mandanna in events like BIFFes can have a significant impact on the film industry’s growth and recognition.