Indian IT firms in 2020 reported a significant milestone with a generation of $20 billion in free cash flows, of which more than 75% was distributed to shareholders. However, industry experts emphasize the necessity for a strategic reset as artificial intelligence (AI) continues to disrupt conventional business models. The focus now shifts towards reinvesting in innovation and making strategic investments to capitalize on upcoming opportunities, rather than solely concentrating on immediate shareholder profits. This shift in approach is deemed crucial to stay competitive in the evolving technological landscape.