India has witnessed a surge in online shopping during the festive season, with Diwali sales breaking records this year. E-commerce platforms like Amazon, Flipkart, and Myntra reported a significant increase in traffic and sales, with many customers opting for online shopping due to the ongoing pandemic. The convenience of shopping from home, coupled with attractive discounts and deals, has attracted a large number of consumers to online platforms. Amazon’s Great Indian Festival and Flipkart’s Big Billion Days sale saw a huge demand for smartphones, electronics, fashion, and home decor products. Myntra’s End of Reason Sale also witnessed a spike in orders for clothing and accessories. The increase in online shopping indicates a shift in consumer behavior towards digital platforms, which offer a wide range of products and hassle-free delivery services. With the festive season in full swing, e-commerce companies are expecting further growth in sales as more customers turn to online shopping for their festive needs. The trend of online shopping is likely to continue even after the festive season, as consumers increasingly prefer the convenience and safety of shopping from home. As e-commerce continues to thrive in India, online retailers are gearing up to meet the growing demand and provide customers with a seamless shopping experience.