In a significant development, the Indian government has announced new regulations for e-commerce companies operating in the country. The move is aimed at creating a level playing field for all players in the market and ensuring fair competition. Under the new rules, e-commerce firms will be required to provide detailed information about the products they sell, including country of origin and pricing. Additionally, they will need to display the expiry date of perishable goods and provide details about return, refund, and exchange policies. The regulations also prohibit e-commerce companies from manipulating prices to gain an unfair advantage over competitors. These new guidelines are expected to have a major impact on the e-commerce industry in India, which has been growing rapidly in recent years. With the implementation of these regulations, consumers can expect greater transparency and accountability from online retailers. The government’s move is seen as a step towards protecting the interests of both consumers and small businesses in the e-commerce sector. This development comes in the wake of growing concerns about the dominance of a few big players in the Indian e-commerce market. Industry experts believe that these regulations will help create a more competitive and consumer-friendly e-commerce environment in the country. It remains to be seen how e-commerce companies will adapt to these new rules and what impact they will have on the overall market dynamics.