In India, the demand for sustainable fashion is on the rise as more consumers are becoming conscious of the environmental impact of fast fashion. Sustainable fashion focuses on creating clothing in an eco-friendly and ethical manner, from the sourcing of materials to the manufacturing process. Brands like Fabindia, Anokhi, and Jaypore are leading the way in the sustainable fashion movement in India by promoting traditional crafts and using organic fabrics. Consumers are increasingly looking for clothing that is not only stylish but also produced in a way that minimizes harm to the environment. This shift in consumer behavior is driving the growth of sustainable fashion in the country. With the rise of social media influencers and celebrities advocating for sustainable fashion, more people are becoming aware of the benefits of choosing eco-friendly clothing options. The Indian government is also taking steps to promote sustainable practices in the fashion industry through initiatives like the Sustainable Fashion Day at Lakme Fashion Week. As the awareness around sustainable fashion continues to grow, it is expected that more Indian consumers will make the switch to eco-friendly clothing options. Embracing sustainable fashion is not only beneficial for the environment but also helps in supporting local artisans and preserving traditional craftsmanship. By choosing sustainable fashion, consumers in India can make a positive impact on the planet and contribute to a more ethical and environmentally conscious fashion industry.