In a recent development, the Indian government announced new guidelines for e-commerce entities, which are set to come into effect from April 2022. The guidelines aim to regulate e-commerce platforms operating in India and bring about transparency in their operations. One of the key aspects of the new guidelines is the requirement for e-commerce companies to appoint chief compliance officers, nodal contact persons, and resident grievance officers, who must be Indian residents. Additionally, e-commerce platforms will be required to provide details of sellers offering goods and services on their websites, including the country of origin of products. The guidelines also prohibit e-commerce entities from manipulating search results to promote certain sellers or products. These new regulations are part of the government’s efforts to create a level playing field for all e-commerce players and protect the interests of consumers. The move comes in the wake of growing concerns about data privacy, consumer rights, and fair competition in the e-commerce sector. Industry experts believe that the new guidelines will help in promoting fair business practices and ensuring a more transparent and accountable e-commerce ecosystem in India. E-commerce companies operating in the country will need to ensure compliance with the new guidelines to avoid any penalties or legal action.