In a recent development, the Indian government announced new regulations affecting the e-commerce sector in the country. The new rules aim to tighten control over the industry, particularly targeting tech giants like Amazon and Walmart-owned Flipkart. The regulations include restrictions on flash sales, a ban on misleading advertisements, and guidelines for distinguishing between regular sellers and related entities on the platforms. These changes come as part of the government’s efforts to level the playing field for smaller local retailers who have been voicing concerns over unfair business practices by the e-commerce giants. The rules also require e-commerce companies to provide more transparency in their operations, including sharing details of sellers and products offered on their platforms. This move is seen as a step towards promoting fair competition and protecting the interests of consumers in the rapidly growing e-commerce market in India. While the new regulations have been welcomed by local traders and small businesses, they have raised concerns among industry giants who may need to restructure their operations to comply with the guidelines. The government’s decision reflects a broader trend of increased scrutiny on big tech companies globally, as regulators aim to ensure a level playing field and prevent monopolistic practices in the digital economy. The impact of these regulations on the e-commerce landscape in India remains to be seen, as companies assess the implications and work towards adapting to the new rules.