In a significant development, the Indian government announced new regulations for e-commerce platforms operating in the country. The new rules aim to create a level playing field for all online retailers and bring transparency to the e-commerce sector. As per the guidelines, e-commerce companies must provide detailed information about the sellers on their platforms, including their business name, address, and contact details. Moreover, they are required to display the country of origin for all products listed on their websites. These regulations come in the wake of growing concerns about unfair practices and lack of accountability in the e-commerce industry. The government’s move is expected to boost consumer confidence and protect the interests of small businesses. It is also seen as a step towards promoting domestic products and reducing reliance on imports. Industry experts believe that the new rules will help create a more competitive and trustworthy e-commerce ecosystem in India. E-commerce giants operating in the country will have to ensure compliance with the regulations to avoid penalties. The announcement of these guidelines has been welcomed by various stakeholders, including consumers, sellers, and industry bodies. The implementation of these rules is likely to have a far-reaching impact on the e-commerce sector in India. With the government’s focus on promoting fair trade practices and transparency, the future of e-commerce in the country looks promising.