Indian IT firms have demonstrated strong financial performance, generating $20 billion in free cash flows last year, with more than 75% of it returned to shareholders. However, experts are emphasizing the necessity for a reset as artificial intelligence (AI) disrupts traditional business models. They are recommending a shift towards reinvesting in innovation and strategic investments to capitalize on future opportunities, rather than solely concentrating on short-term shareholder returns. This strategic approach is crucial for Indian IT companies to stay competitive in the rapidly evolving tech landscape. By embracing AI and investing in cutting-edge technologies, these firms can position themselves as leaders in the global market. With the right strategies in place, Indian IT firms can navigate the challenges posed by AI disruption and emerge stronger in the long run.