In a significant development, the Indian government has announced new regulations for e-commerce platforms operating in the country. The regulations aim to create a level playing field for all stakeholders in the e-commerce ecosystem. Under the new rules, e-commerce companies like Amazon and Flipkart will be required to provide details of the sellers on their platforms, including their business name, address, and contact information. This move is expected to enhance transparency and build trust among consumers. Additionally, the regulations prohibit e-commerce platforms from offering flash sales that could potentially distort market competition. The government has also mandated that e-commerce companies must not influence the prices of products directly or indirectly, ensuring fair pricing for all sellers. The new regulations come at a time when e-commerce has seen exponential growth in India, with more consumers turning to online platforms for their shopping needs. The government’s move is aimed at protecting the interests of both consumers and small businesses operating on these platforms. It is expected that the implementation of these regulations will bring about a more balanced and competitive e-commerce environment in the country. Overall, the new regulations are a step towards creating a more transparent and fair e-commerce landscape in India.