Adani Group and Aditya Birla Group are poised to make a foray into the burgeoning wires and cables sector in India, posing a challenge to the predominantly smaller, unorganized players that currently dominate the industry. The strategic entry of these two industry giants is anticipated to bring about substantial market disruption. Adani has solidified its position by establishing a joint venture, while Aditya Birla has revealed plans for a substantial investment and the construction of a new manufacturing plant. These bold moves underscore the aggressive expansion strategies of the conglomerates in tapping into the high-growth potential of the wires and cables market in India. With their significant investments and ambitious plans, Adani Group and Aditya Birla Group are poised to reshape the competitive landscape of the sector and carve out a significant market share for themselves.