In a significant development, the Indian government has announced new guidelines for social media platforms and OTT streaming services in the country. The move comes as part of efforts to regulate digital content and protect the interests of users. Under the new rules, social media platforms like Facebook, Twitter, and Instagram will be required to appoint grievance officers to address user complaints in a timely manner. They will also need to remove contentious content within a specific timeframe. Additionally, OTT platforms such as Netflix, Amazon Prime, and Disney+Hotstar will now have to classify their content into categories like U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult). These platforms will also be required to set up self-regulatory bodies for content regulation. The guidelines aim to create a level playing field for digital media platforms and ensure transparency and accountability in content moderation. The move has been welcomed by many as a step towards protecting the rights and privacy of Indian internet users. It is seen as a positive step towards regulating the rapidly expanding digital media landscape in the country. The government’s decision to introduce these guidelines reflects its commitment to promoting a safe and secure online environment for all users. The implementation of these rules is expected to bring about significant changes in the way social media platforms and OTT services operate in India.