The Indian government announced new regulations for e-commerce platforms operating in the country. The new rules aim to provide a level playing field for small and medium-sized businesses by placing restrictions on e-commerce giants like Amazon and Flipkart. The regulations prohibit these platforms from holding flash sales or offering deep discounts on their websites. Additionally, they are required to appoint a chief compliance officer and a resident grievance officer to address any consumer complaints. The government has also mandated that e-commerce companies must disclose the origin of their products and provide details about sellers on their platforms. These regulations mark a significant shift in the e-commerce landscape in India and are expected to impact how online retail operates in the country. The move comes amid concerns about the dominance of big tech companies in the market and their alleged anti-competitive practices. Industry experts believe that these regulations will create a more level playing field for smaller businesses and help promote fair competition in the e-commerce sector. E-commerce giants will need to adapt to these new rules to continue operating in the lucrative Indian market. The government’s decision reflects its commitment to fostering a competitive and transparent business environment in the country.