In a significant development, the Indian government has announced new guidelines for social media and Over-the-Top (OTT) platforms to regulate digital content in the country. The guidelines aim to establish a level playing field for all media platforms and ensure accountability and transparency. Under the new rules, social media platforms like Facebook, Twitter, and WhatsApp are required to appoint grievance officers to address user complaints. They must also remove objectionable content within 24 hours of receiving a legal order. Additionally, OTT platforms such as Netflix, Amazon Prime, and Disney+Hotstar will now be required to classify content into different categories based on age suitability. The guidelines also mandate that OTT platforms should self-regulate their content and provide a grievance redressal mechanism for user complaints. The move comes as part of the government’s efforts to regulate digital media and curb the spread of fake news and misinformation. It is expected to bring more accountability and transparency to the digital media landscape in India. The guidelines have been welcomed by many as a step towards regulating the rapidly growing digital media sector in the country. With the increasing popularity of social media and OTT platforms in India, the new rules are seen as a necessary step to ensure responsible content dissemination and protect users’ interests. The government has stated that the guidelines are aimed at fostering a safe and empowering digital environment for all users.

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