In a recent study conducted by researchers in India, it has been found that there is a growing trend of online shopping among Indian consumers. The study revealed that the convenience and wide variety of choices offered by online shopping platforms are major factors driving this trend. With the rise of e-commerce giants like Amazon and Flipkart in the Indian market, more and more consumers are turning to online platforms to fulfill their shopping needs. The study also highlighted that the ease of comparison shopping and the availability of discounts and deals online are key factors influencing consumers’ purchasing decisions. Furthermore, the study pointed out that the younger generation, in particular, is more inclined towards online shopping due to their comfort with technology and smartphones. The findings of this study shed light on the changing consumer behavior in India and the increasing importance of e-commerce in the retail landscape. As online shopping continues to gain popularity in the country, retailers and businesses are expected to adapt to this trend by enhancing their online presence and offering a seamless shopping experience to their customers. This shift towards online shopping is expected to have a long-lasting impact on the retail industry in India, with more consumers opting for the convenience and accessibility of online platforms for their shopping needs.