In a recent development, the Indian government has announced new regulations for e-commerce platforms operating in the country. The new rules aim to tighten control over the sector and ensure a level playing field for all players. Under the new guidelines, e-commerce platforms will be required to provide more transparency in their operations, including disclosing seller details and the origin of products sold on their platforms. The regulations also prohibit e-commerce companies from offering flash sales, which have been criticized for giving unfair advantages to certain sellers. Furthermore, the government has mandated that e-commerce platforms must appoint a chief compliance officer, a nodal contact person for 24×7 coordination with law enforcement agencies, and a resident grievance officer. These measures are aimed at promoting fair competition and protecting the interests of consumers in the rapidly growing e-commerce sector in India. The new regulations come at a time when e-commerce platforms have seen a significant surge in usage due to the COVID-19 pandemic, highlighting the need for clear guidelines to govern the sector. The government’s move is expected to have a far-reaching impact on how e-commerce companies operate in India and could lead to a more transparent and accountable e-commerce ecosystem in the country.