In a significant development, the Indian government has announced new regulations for e-commerce platforms operating in the country. The new rules are aimed at promoting fair competition and protecting the interests of consumers. Under the new guidelines, e-commerce companies will be required to provide detailed information about the products they are selling, including country of origin, pricing, and delivery times. Additionally, e-commerce platforms will be prohibited from offering deep discounts, a practice that has been criticized for driving smaller retailers out of business. The regulations also require e-commerce companies to appoint a chief compliance officer, a nodal contact person for 24×7 coordination with law enforcement agencies, and a resident grievance officer to address consumer complaints. The move is seen as a step towards creating a level playing field for all players in the e-commerce sector. It is expected to have a significant impact on how e-commerce platforms operate in India and could potentially lead to a reshaping of the industry. The new regulations come at a time when e-commerce is experiencing rapid growth in India, with more and more consumers turning to online shopping for their everyday needs. The government’s decision to tighten the rules for e-commerce platforms is likely to have far-reaching implications for the industry and could set a precedent for other countries looking to regulate the sector.