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In India, the demand for sustainable fashion is on the rise as more consumers are becoming environmentally conscious. Sustainable fashion refers to clothing that is ethically produced, using eco-friendly materials and processes. This trend is being driven by a growing awareness of the environmental impact of fast fashion. Brands in India are responding to this demand by offering organic cotton clothing, recycled materials, and biodegradable packaging. Consumers are also increasingly looking for transparency in the supply chain and ethical labor practices. The fashion industry in India is adapting to this shift by incorporating sustainable practices into their production processes. This includes reducing water usage, using natural dyes, and promoting fair trade practices. As more Indian consumers prioritize sustainability in their purchasing decisions, the market for sustainable fashion is expected to continue growing. Major fashion events in India are also starting to focus on sustainable fashion, showcasing designers who are committed to eco-friendly practices. With the government’s push towards sustainability and initiatives like the Sustainable Fashion Day, the future of sustainable fashion in India looks promising. As the industry continues to evolve, it is clear that sustainability is no longer just a trend but a necessity for the fashion industry in India.

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