In a recent development, the Indian government has announced new guidelines for social media and Over-The-Top (OTT) platforms. The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 require social media platforms like Facebook, Twitter, and Instagram to set up grievance redressal mechanisms and appoint grievance officers based in India. These platforms are also required to remove objectionable content within 24 hours of a complaint. Additionally, the guidelines mandate that OTT platforms such as Netflix, Amazon Prime, and Disney+Hotstar classify their content into categories like U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult). The platforms must also implement parental locks for content classified as 13+ or higher. The new rules aim to regulate digital content and curb the spread of fake news and harmful online content. Social media platforms with over 50 lakh users are now required to publish periodic compliance reports. Failure to comply with the guidelines may result in these platforms losing their intermediary status, which provides them with certain legal protections. The move has sparked a debate on freedom of speech and expression in India, with some critics expressing concerns about potential censorship. However, the government maintains that the guidelines are necessary to hold digital platforms accountable and ensure a safe online environment for users. As the digital landscape in India continues to evolve, these new rules are expected to have a significant impact on how social media and OTT platforms operate in the country.

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