Chiliz, a SportsFi company, recently met with the United States Securities and Exchange Commission (SEC) to discuss its plans for reentering the US crypto market under the crypto-friendly White House administration and the increasing demand for regulatory clarity surrounding digital assets. The meeting, held on April 22, revealed Chiliz’s intention to make a comeback around the time of the 2026 FIFA World Cup with a substantial investment of $50 million to $100 million in the local market. The company aims to introduce fan tokens in collaboration with National Basketball Association and National Football League teams if regulatory conditions improve. The discussions also focused on the classification of fan tokens as securities, a critical issue in the US Web3 regulation landscape. Despite Chiliz’s partnerships with sports clubs and racing companies, there has been a noticeable decline in its ecosystem, with its total value locked dropping by 63.5% from December 2024 to April 2025. The governance token of Chiliz, CHZ, has also experienced a 67% decline in price over the past year. The company, known for its fan tokens that allow sports enthusiasts to own official cryptocurrencies of their favorite clubs, has collaborated with major soccer teams like Barcelona, Paris Saint-Germain, and Manchester City. Chiliz had previously invested $80 million in the US market in 2021 but strategically exited the market due to regulatory uncertainties and the aftermath of FTX’s collapse. As the next World Cup approaches in 2026, Chiliz is gearing up to make a significant reentry into the US market, aligning its strategies with the evolving regulatory landscape and the growing demand for digital assets in the sports industry.