In a recent study conducted in India, it has been found that the consumption of organic food is on the rise among urban households. The study, which focused on major cities across the country, revealed that more and more people are opting for organic produce due to its perceived health benefits and environmental sustainability. Organic food is produced without the use of synthetic chemicals or genetically modified organisms (GMOs), making it a popular choice among consumers who are becoming increasingly health-conscious. The study also highlighted the growing awareness among consumers about the importance of supporting local farmers and promoting sustainable agriculture practices. With the rise of lifestyle-related diseases and concerns about the impact of conventional farming on the environment, the demand for organic food is expected to continue to grow in the coming years. This trend is not limited to India, as organic food sales have been increasing globally as well. As more people become aware of the benefits of organic food, it is likely that the market will see a significant expansion in the near future. In conclusion, the growing trend of organic food consumption in India reflects a larger global movement towards healthier and more sustainable food choices.