In India, the demand for sustainable fashion is on the rise as more consumers are becoming conscious of the environmental impact of fast fashion. Sustainable fashion brands are gaining popularity in the Indian market for their ethical practices and environmentally friendly production processes. These brands focus on using organic materials, reducing waste, and ensuring fair labor practices. Consumers in India are actively seeking out eco-friendly clothing options that align with their values. Popular sustainable fashion brands in India include Fabindia, Anokhi, and Bhusattva, which offer a wide range of clothing and accessories made from natural fibers and dyes. With the growing awareness of climate change and the need for sustainability, the Indian fashion industry is gradually shifting towards more eco-conscious practices. This shift is not only driven by consumer demand but also by government initiatives promoting sustainable fashion. The Indian government has been encouraging the growth of eco-friendly fashion through policies and incentives for brands that adopt sustainable practices. As the sustainable fashion movement continues to gain momentum in India, more brands are expected to embrace ethical and environmentally friendly production methods. By supporting sustainable fashion brands, consumers in India can contribute to a greener and more ethical fashion industry.