In India, the demand for sustainable fashion is on the rise as consumers become more conscious of environmental issues. Brands are now focusing on eco-friendly practices to meet this growing demand. Sustainable fashion involves using organic materials, recycling, and reducing waste in the production process. This trend has gained popularity among Indian consumers who are looking for stylish yet environmentally friendly clothing options. The fashion industry in India is also embracing sustainable practices by incorporating traditional techniques such as handlooms and natural dyes in their collections. Leading fashion brands in India are now launching eco-friendly lines to cater to this niche market. Consumers are increasingly choosing sustainable fashion options to reduce their carbon footprint and support ethical practices in the industry. With the government also promoting sustainable initiatives, the future looks bright for the sustainable fashion movement in India. By adopting eco-friendly practices, the Indian fashion industry is not only contributing to a healthier planet but also setting a positive example for the global fashion community. This shift towards sustainability is expected to continue growing as more consumers prioritize ethical and environmentally friendly choices in their fashion purchases.