In a recent study conducted by experts in India, it has been found that the demand for sustainable fashion is on the rise in the country. Consumers are becoming more conscious of the environmental impact of the fashion industry and are actively seeking out eco-friendly and ethical clothing options. This trend is being driven by a growing awareness of the need to protect the environment and support fair labor practices. Sustainable fashion brands are gaining popularity among Indian consumers who are looking for stylish yet sustainable clothing options. These brands are focusing on using organic and recycled materials, as well as ethical manufacturing practices. The study also found that social media and influencers play a significant role in promoting sustainable fashion in India. By collaborating with influencers and using social media platforms, sustainable fashion brands are able to reach a wider audience and educate consumers about the importance of making eco-conscious choices. The rise of sustainable fashion in India reflects a global shift towards more environmentally friendly and socially responsible practices in the fashion industry. As consumers continue to demand transparency and sustainability from brands, it is expected that the trend of sustainable fashion will only continue to grow in the coming years.