In a recent development, the Government of India has announced new guidelines for e-commerce platforms in the country. The guidelines aim to regulate the sector and create a level playing field for all stakeholders. Under the new rules, e-commerce companies are prohibited from offering discounts or deals that could potentially harm small retailers. The move is seen as a step towards protecting the interests of local businesses and promoting fair competition in the market. Additionally, the guidelines require e-commerce platforms to disclose the details of sellers on their websites, including the country of origin of products. This is aimed at enhancing transparency and enabling consumers to make informed choices while shopping online. The government has also imposed restrictions on flash sales, which have been a common practice among e-commerce platforms. The new rules mandate that e-commerce companies must provide equal opportunities to all sellers on their platforms and not discriminate against any seller. These guidelines are expected to have a significant impact on the e-commerce sector in India, which has been witnessing rapid growth in recent years. The government’s move is likely to reshape the way e-commerce companies operate in the country and ensure a fair and competitive market environment. Stay tuned for more updates on this developing story.