In India, the demand for sustainable fashion is on the rise, with more and more consumers seeking eco-friendly options. Sustainable fashion refers to clothing and accessories that are designed, manufactured, distributed, and used in ways that are environmentally friendly. This includes using organic and recycled materials, reducing waste and carbon footprint, and ensuring fair labor practices. Brands in India are increasingly focusing on sustainable practices to cater to this growing market. Consumers are becoming more conscious of the impact of their purchases on the environment and are choosing brands that align with their values. Some popular sustainable fashion brands in India include Fabindia, Anokhi, and Bhusattva. These brands offer a range of clothing and accessories made from organic cotton, handloom fabrics, and upcycled materials. By choosing sustainable fashion, consumers can contribute to reducing the environmental impact of the fashion industry and support ethical practices. As the awareness of sustainability grows, more brands are expected to adopt eco-friendly practices to meet the demand. With the fashion industry being one of the largest polluters globally, the shift towards sustainability in India is a positive step towards a more environmentally conscious future.