In India, the demand for sustainable fashion is on the rise as more consumers are becoming conscious of the environmental impact of fast fashion. Sustainable fashion brands are gaining popularity in the Indian market for their eco-friendly and ethical practices. These brands focus on using organic materials, natural dyes, and ethical production processes to reduce their carbon footprint. Consumers in India are increasingly looking for clothing that is not only stylish but also environmentally friendly. Popular sustainable fashion brands in India include Fabindia, Anokhi, and Upasana. Fabindia is known for its handwoven textiles and support for rural artisans, while Anokhi specializes in block-printed fabrics using natural dyes. Upasana, on the other hand, focuses on using organic cotton and upcycled materials in their collections. The shift towards sustainable fashion in India is also driven by the growing awareness of the negative impact of the fashion industry on the environment and the need for more responsible consumption. As consumers become more conscious of their choices, they are actively seeking out brands that prioritize sustainability and ethical practices. With the rise of sustainable fashion brands in India, the future looks promising for a more eco-friendly and ethical fashion industry in the country.