Air Canada, a major airline carrier, has been ordered by the Quebec Court of Appeal to pay a significant penalty of $10 million for the practice of overcharging passengers. The lawsuit exposed the airline for adding undisclosed taxes and fees to the advertised ticket prices, misleading consumers. Justice Harvie, in his critique, condemned Air Canada’s “ignorance and laxity,” accusing the airline of putting profits above consumer rights. This ruling emphasizes the importance of transparent pricing in the airline industry, underscoring the necessity for all costs to be clearly stated upfront. The court’s decision serves as a warning to airlines to prioritize honesty and fairness in their pricing strategies to avoid facing similar penalties. This incident sheds light on the significance of protecting passengers’ rights and ensuring that they are not taken advantage of by hidden charges. Air Canada’s hefty fine serves as a reminder to all airlines operating in India and globally to adhere to strict regulations and ethical practices when it comes to pricing and billing to maintain consumer trust and loyalty.