Air Canada has been slapped with a substantial $10 million fine by the Quebec Court of Appeal for deceptive pricing practices. The airline was found guilty of overcharging passengers by including undisclosed taxes and fees to the advertised ticket prices. Justice Harvie, in his scathing remarks, criticized Air Canada for its “ignorance and laxity” in prioritizing profits over consumer rights. This ruling underscores the importance of transparent pricing in the aviation industry, emphasizing the necessity for airlines to provide clear and upfront information about all costs associated with airfares. The court’s decision serves as a stern warning to airlines operating in India and worldwide to adhere to fair pricing practices and uphold consumer trust.