Samsung, the South Korean tech giant, is requesting a one-year extension for India’s production-linked incentive (PLI) scheme for smartphones following a shortfall in meeting targets in the second year. The extension is sought to secure incentives for a total of five years, which could result in the company receiving ₹3,200 crore for its participation. Samsung has been a key player in India’s smartphone market and is looking to capitalize on the benefits offered by the PLI scheme to boost its manufacturing operations in the country. The PLI scheme aims to encourage domestic manufacturing of smartphones and boost exports, in line with the government’s ‘Make in India’ initiative. Samsung’s request for an extension underscores the importance of such incentives in attracting investments and promoting local production. The company’s commitment to expanding its manufacturing capabilities in India aligns with its long-term strategy to strengthen its presence in one of the world’s fastest-growing smartphone markets. With the smartphone industry becoming increasingly competitive, securing incentives under the PLI scheme can provide Samsung with a competitive edge and drive its growth in the Indian market. As the company navigates the challenges posed by the evolving industry landscape, leveraging government initiatives like the PLI scheme can help Samsung stay ahead in the game and solidify its position in the Indian smartphone market.